APEX GHK-Cu Lipid Matrix packaging concept in matte black with a brushed metal lid and copper detail

01 / APEX package direction · concept visual

APEX / The opening edit

Skin, with
intention.

A focused first collection for the routines that carry you through the day. Face, scalp, and body care, considered together.

Five launch concepts · in development

The first expression of a more complete approach to performance skincare.

Built around recognizable needs and clear rituals. Designed for women and men who expect their care to fit real life: early mornings, training, travel, and everything in between.

01—02Face and scalp essentials
03—04Active body and post-training care
05Evening skin ritual

Discover the five concepts ↗

Find your starting point ↗

Concept-stage product and packaging presentation. Formula details, claims, final components, and availability are subject to confirmation.

A guided starting point

Find your APEX routine.

Step 1 / 2

Five considered concepts / 01—05

A routine, in
its first form.

Explore the opening lineup by product, category, concern, ingredient concept, or routine. This is the starting point for the broader APEX system.

Showing 5 concepts

Face · Daily ritual

Copper Peptide Serum

A focused face serum concept built around the copper peptide story.

Scalp · Daily ritual

Scalp Density Drops

A targeted scalp-care concept designed for a simple daily ritual.

Body · As needed

Body Clarifying Spray

An easy-reach body-care concept for active days.

Body · Post-training

Magnesium & Arnica Gel

A post-training concept for the recovery routine.

Face · Evening

Retinal Night Treatment

An evening face-care concept to complete the daily ritual.

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Woman photographed individually for the APEX campaign — APEX / 01

Man photographed individually for the APEX campaign — APEX / 02

The APEX approach

Care that keeps
pace with you.

For the early start, the long day, the last set, and the quiet ritual that brings you back.

APEX is a considered system for face, scalp, and body, built for women and men, training days and travel days, the work and the life around it.

Product names, formulas, claims, components, and final labels remain subject to supplier and regulatory confirmation.

APEX packaging direction: a substantial black jar, metallic lid, copper detail, and matching carton

Materials & finish / 01

Quiet confidence.
Considered detail.

The current GHK-Cu concept sets the visual starting point: a substantial black jar, brushed metal lid, a restrained copper detail, and clear product naming.

Display typeCormorant Garamond for a refined editorial voice.

Brand & label typeManrope for clear navigation and readable product information.

ColorObsidian, warm ivory, and a measured copper accent.

PackagingFinal shapes and finishes depend on supplier availability.